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A look at current girl culture and reflections on its impact on young girls and their development into young women. Orenstein takes us with her as she interviews a marketing head at Disney and covers the popularity and pervasiveness of Princess culture; brings us on a visit to the flagship American Girl store in New York (and made ME gasp at the prices of this line of toys--I had no idea!), and walks through a toy conference where most girl toys are obvious by their varying hues of pink.
Peggy challenges us to contemplate what impact the marketing of today's toy lines, and the play they foster, have on young girls and whether the marketing, and the consumer culture it builds, is a contributor to the oversexualization of young women.
With a female toddler myself, I found Orenstein's writing and ideas very interesting and offered a lot of good food for thought. And, like Orenstein, I'm left with a lot of uncertainty and cautiously watching each step as my daughter and I face the saavy and persistent world of marketing to her demographic. Thanks to Orenstein's book, I'm a little more saavy now, too. Montgomery County-Norristown Public Library Card Catalog